Walmart buys for $3 billion


Updated on December 10, 2021

Big box store giant Walmart is planning to buy the online retail startup for $3 billion. started last year as a would-be competitor to online giant Amazon. It featured a pricing model based on how much stuff one buys, as well as free two-day shipping.

Below is an infographic showing how much revenue various major US retailers brought in in 2015.

Infographic: America's Largest Online Retailers | Statista You will find more infographics at Statista

It’s no surprise Amazon’s estimated earnings dwarf everyone else on the list combined. In Amazon’s 20+ years of existence, they’ve grown from being a seller of books to one of the cornerstones of retail. They’ve also become one of the biggest tech companies.

However, Walmart still dwarfs even Amazon when its physical outlet earnings are factored in; in 2015, the company made a whopping $482 billion. While its online presence is so-so, Walmart’s presumably hoping buying an online upstart like (and whatever expertise it might offer) will help it gain more Internet ground. Walmart also offers similar free shipping deals as Amazon, plus has the advantages of its existing physical locations. However, while might offer some expertise, it never really gained any traction.

One factor against Walmart’s online hopes is that Amazon not only sells the same variety of stuff, it also has its own electronics and streaming media divisions. Amazon Echo, Fire TV, Amazon Prime Video, and more all are also major parts of Amazon’s business. People who don’t order much from Amazon (outside of birthdays and holidays) might still pay for a Fire TV box and Amazon Prime for video and music. Walmart does have Vudu, but it’s a digital video store. Thus, it’s more similar to rivals iTunes and Google Play, or even Amazon Prime’s digital video store.

Did you ever make use of, or order anything online from Walmart?

“Walmart store exterior” by Walmart Corporate is licensed under CC BY 2.0 (Flickr / cropped from original)

Anthony Dean

Anthony Dean is the owner of Diverse Tech Geek and Diverse Media Notes.

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