US video game sales topped $43 billion in 2018

Xbox One S

Last updated on December 10th, 2021

The Entertainment Software Association (ESA) is a video game trade association, as well as the people behind the annual E3 convention in Los Angeles. According to a report by the ESA, video game sales for 2018 in the United States reached $43.4 billion, a record high. Of this, $35.8 billion was on video games and similar content, while $5.1 billion was on hardware (consoles, etc.).

The infographic below outlines the changes in video game sales through the 2010s.

Infographic: Americans Spent $43 Billion on Video Games in 2018 | Statista

Infographic by Statista (CC BY-ND)

Content sales basically doubled between 2010 and 2018.

ESA also notes in terms of demographics that video game players aren’t just teenage boys. The ESA states the average gamer’s age is 33, while 46% of gamers are women.

Video games trounce other US media sales

As for how video games fare against other media, they easily dominate in terms of revenue. Against some other categories’ 2018 revenue:

  • Newspapers: $28.74 billion (source)
  • Book publishing: $26.23 billion (2017; source)
  • Movies: $11.9 billion (source)
  • Music: $9.8 billion (source)
  • Broadway theater: $1.7 billion (2017-2018 season; source)
  • Comics: $1.095 billion (source)

Yes, newspapers still pull in a lot (though revenue is in a sharp decline), but still not at what PlayStation, Xbox, Nintendo, and company bring in. (On an unrelated note, comic sales make up a small fraction of what movies bring in. There’s a reason movie studios/media conglomerates own Marvel and DC, and it’s not just an interest in publishing $4 an issue floppies.)

Overall, I suppose it’s hard to view video games as simply a time-wasting toy for kids. As it stands, video games bring in more revenue than books and movies combined. If video game enthusiasts really feel it should be treated as a medium like movies, music, and comics, they certainly have plenty of monetary reasons backing them up.

“XBOX ONE @ Gamescom” by wuestenigel is licensed under CC BY 2.0 (Flickr / cropped from original)

Anthony Dean

Anthony Dean is the owner of Diverse Tech Geek and Diverse Media Notes.

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