RIP Hostess (and Hostess comic book ads)

iPad and newspaper

Updated on June 14, 2022

Batgirl and Twinkies
A panel from a typical 70s Hostess ad, starring Batgirl.

The news has made the blog rounds over the past several days, but it looks like the Hostess company (makers of Wonder Bread, Twinkies, Ho-Hos, Ding-Dongs, etc.) is shutting down, claiming they can’t afford to meet the demands of their striking workers (despite indications otherwise).

Hostess’ woes sound like a combination of anti-labor attitudes by Hostess’ management, inept management, plus an inability to deal with the changing nature of snack foods in recent years (both in terms of healthier snack foods and in less old-fashioned/different styled junk foods).

Still, while there’s a likelihood of someone buying the “Twinkie” name at least, their snack items as we know them will surely be missed, even if I haven’t eaten a Twinkie or Zinger in quite awhile. (Their bread I probably will miss, as I’d been buying whole-grain white Butternut bread, which is apparently made by Hostess…)

More on topic for the blog, for years, various comic book companies would produce memorable if quirky one-page ads for Hostess snacks, particularly their fruit pies and Twinkies. Such ads appeared in Marvel and DC’s books, plus other companies as well, including Archie and now-defunct Harvey (home of Richie Rich and Casper the Friendly Ghost). The ads often saw, say, Batman or Aquaman stop crime by tossing Hostess fruit pies in the villains’ paths.

Here’s a site that lists what I assume are all of the Hostess ads in question:

(Updated 1/11/17)


Anthony Dean

Anthony Dean is the owner of Diverse Tech Geek and Diverse Media Notes.

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