NHL to air on Turner Sports, including TNT, TBS, and... HBO Max?

Back in March, the NHL reached an agreement with Disney to have most of the league's games carried by ABC and ESPN, including the ESPN+ streaming service. However, the NHL still planned on having a secondary carrier for the rest of their games. Fortunately, they've finally found such a carrier, in Turner Sports.

As part of the deal:

  • Turner's networks, particularly TNT and TBS, will air 72 regular season games, plus the annual NHL Winter Classic. They'll also get part of the Stanley Cup playoffs.
  • The Stanley Cup Finals will air on TNT and TBS in 2023, 2025, and 2027.
  • The usual streaming rights, including on HBO Max.

What stands out is HBO Max also getting streaming rights to live hockey games, though that won't start until next year at the earliest.

HBO and sports

HBO sign
"HBO (Midtown)" by JasonParis is licensed under CC BY 2.0 (Flickr/ cropped from original)

Despite some people scratching their head at the idea of live sports on HBO, the channel has a long history of such. The head-scratching probably stems from HBO's marketing and emphasis as "edgy R-rated dramas" in recent years. In my opinion, it's one reason WarnerMedia/AT&T should've named their streaming service "Warner Max" or somesuch instead of just sprucing up HBO.

HBO started off in the 70s airing some random sports, including NBA and NHL games. Tennis (including Wimbledon) and boxing were also longtime mainstays. For decades, HBO aired a weekly NFL analysis program, "Inside the NFL"; after over 30 years on HBO, the program moved to Showtime in 2008.

Pros and cons

On the plus side, hockey coverage is moving to a higher profile outlet than the soon-to-be-defunct NBCSN. TNT and TBS are two of the biggest basic cable networks, with a prominent sports presence. TNT airs NBA basketball games, while baseball's been a staple of TBS going back to its earliest days. TNT also airs some March Madness college basketball games.

TNT and TBS are also available on the basic tier of live streaming services like Sling TV (they're offered at the Blue or Orange $35 tiers) or YouTube TV. Thus, they don't require a more expensive sports-specific package.

As for HBO Max, it's unclear whether any hockey games it offers will be HBO branded coverage or just simulcasting the TNT/TBS broadcasts, though some comments suggest the latter. This might help make HBO Max a more appealing streaming service, especially given how expensive it is at $15 a month. Recent news that it'll offer an ad-supported tier at a still-pricey $10 a month doesn't help; it still makes HBO Max something to budget for or think about, versus a "no-brainer" like Disney+. Live sports would make HBO Max more competitive with the Disney+ bundle, which includes Hulu and ESPN+.

On the downside, I don't like the idea of the Stanley Cup Finals being exclusive to cable. The NFL, NBA, and MLB all have their championships on over-the-air TV networks. The NHL's championship being only on cable gives the image it's a sport not as prominent as baseball, football, or basketball. It also ignores the growth in cord cutting and dwindling viewership of cable TV. Finally, this makes it harder to get cord-cutting new or casual fans into the sport.

PK Subban during his Montreal Canadiens days. Photo by Kristina Servant (Flickr / CC BY / cropped from original)

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Diverse Tech Geek is a site focusing on media, technology, and diversity issues.

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