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7 tips on writing strong online content

Copyblogger, a blog about online content, created an infographic listing seven tips on writing and organizing strong online content. I’ve included the infographic below.

Copyblogger infographic
Source: Copyblogger

I’ll discuss each of the infographic’s points below, as they apply to my own blog.


I try to come up with clear, decent, or clever headlines, while adhering to SEO standards. Sometimes, they’ll be a bit long. I used to make more pun-related headlines, but that’s fallen off a bit lately.

First sentence

The first sentence of my posts can sum up their premise, depending on how long the post is or what it’s about.


My longer posts will have an actual introduction. As for a “read more” tag, I have the main blog page set up to display excerpts, not the full post.


The biggest change lately for my blog is this one. I’ve been adding more subheadings to some of my “evergreen” older posts, such as the minorities in cartoons posts.

Main copy

I think this aspect of my blog is quite well covered. Though I’ve been making older posts a bit less long-winded or easier to read, by adding more line breaks, editing content, adding bullets, and improving spacing.


Depending on the post, I’ll add a brief or longer conclusion as necessary.

Call to action

I sometimes close posts by asking readers what they think about the topic. It hopefully prompts readers to leave a comment to the post.

I’ve considered a more elaborate call to action, such as subscribing to an email list or an actual author box. Given the sidebar contains all that information (and it’s a solo blog), I’ve wondered if that might be somewhat redundant. On the other hand, putting such below the post would draw attention to it, especially if I ever set up a full-fledged newsletter. But for now, offering to sign up to blog updates should be fine.

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