The 2022 Winter Olympics in Beijing, China saw record low viewership in the United States. Most of the reasons are similar to the 2020 summer games’ low viewership.
I look at reasons why the 2020 Summer Olympics took a ratings nosedive in the US, from Tokyo’s time zone to the changing media landscape.
This post is from 2012, and there’s been a lot of changes to Flash since then. I’ve written an updated post on viewing the Olympics