Last updated on March 4th, 2026
Media industry analysis group Digital Entertainment Group (DEG) has released its annual US home video revenue report for 2024. DEG notes that these numbers are preliminary, with updated numbers available in March.
Overall, spending rose by 21% from 2023, totaling $57.2 billion.
2024 US home video revenue
Below is a DEG infographic listing their 2024 figures:
By percentage of revenue (with rounding):
- Subscription streaming (SVOD): 91.3%
- Digital sales (EST/“electronic sell-thru”): 4.1%
- Digital rentals (VOD/“video on demand”): 2.9%
- Physical product (sales and rentals): 1.7%
Digital media
As usual, streaming is the dominant form of home video for Americans, making up over 91% of all revenue. Despite streaming’s price hikes, Netflix, Hulu, and Amazon Prime Video aren’t going anywhere anytime soon.
While streaming revenue grew, digital sales and rentals shrank from 2023. I’m not sure why digital sales and rentals declined, though 2024 didn’t have the same “Barbenheimer” phenomenon that drove movie sales in 2023. DEG notes theatrical box office revenue declined 15.8% from 2023, pulling in $7.53 billion for 2024.
Physical media
Physical media has been on a sales decline for years, and 2024 definitely wasn’t any help. Revenue from physical media fell below $1 billion, down 23.4% from 2023. A number of factors likely hurt DVDs and Blu-rays even more in 2024:
- No “Barbenheimer” craze driving disc sales.
- The first full year in which Best Buy stopped selling DVDs and Blu-rays.
- Redbox went out of business, removing the last major US disc rental service.
DEG notes steelbook/4K collectors are helping shore up what sales remain. However, as the American comic industry has learned, you need more than just Batman and Wolverine fans to stay afloat.
The decline in the number of stores carrying DVDs and Blu-rays doesn’t help those of us buying them to rip to digital files for home media servers.
Conclusion
Do any of you rent or buy digital videos, or still buy DVDs/Blu-rays?
Photo by Marques Kaspbrak on Unsplash
