DC Comics announces the Black Label imprint; how many imprints does DC have?

Wonder Woman
Art by Phil Jimenez.

DC Comics has announced yet another new imprint (on the heels of DC Zoom and DC Ink): “Black Label.” Apparently it’s meant to offer a variety of non-canonical graphic novels featuring DC’s superheroes. Among the books offered:

  • “Wonder Woman Historia: The Amazons,” a three-volume series by Kelly Sue DeConnick and Phil Jimenez that’ll cover the history of the Amazons, from their beginnings until Steve Trevor’s plane crashed.
  • “The Other History of the DC Universe,” a series by John Ridley (of “12 Years a Slave” fame) about the history of the DCU from the perspectives of various minorities.
  • “Superman: Year One,” by Frank Miller and John Romita Jr., yet another retelling of Superman’s origin story.

The first two are the most interesting ones out of the titles announced so far. The last one sounds pretty dreadful. Frank Miller’s one of the last writers that should be handling Superman—it’s like hiring Trump to write an article about ecology for the Sierra Club magazine. This could’ve been a chance by DC to expand up on their hiring diversity, by hiring a well-known, fresher voice. Or a woman, or a person of color, or, well, someone who isn’t anti-Muslim.

A list of DC’s imprints

That said, this gives DC yet another imprint to add to the sizable number they’ve got by now. Excluding the core DC Universe books (the usual monthly single-issue Superman, Batman, and Wonder Woman comics), here’s (as far as I can tell) the list of DC’s imprints:

Black Label

See my comments above.

Earth One

Earth One was one of DC’s various previous attempts at continuity-friendly comics/graphic novels aimed at new readers. While this line seems to have lost attention, it’s still puttering along. A volume one of “Green Lantern” is due out this month.

Vertigo

Vertigo is DC’s long-running and famous imprint that gave the world Neil Gaiman’s “Sandman.” That said, it’s lost a lot of attention in recent years, thanks to the explosion of rival independent, creator-owned comic publishers.

Still, DC’s planning to give Vertigo a big attention boost. A new four book series dubbed “Sandman Unvierse,” expanding upon the aforementioned series, will launch this August.

Hanna-Barbera

Future Qu
Future Quest Showcase #1 (August 2017). Art by Ariel Olivetti.

Hanna-Barbera’s classic characters have gotten a “darker and edgier”/modernized makeover in this line of books aimed at older readers. It’s given us “Scooby Apocalypse” (Scooby-Doo and company fighting post-apocalyptic monsters), and Snagglepuss as a closeted gay playwright in the 1950s.

There’s also various books under the “Future Quest” title, featuring the classic Hanna-Barbera adventure heroes/superheroes, from Space Ghost to the Herculoids to Frankenstein Jr. and the Impossibles.

DC Ink

I’ve written before about DC Ink, DC’s new line of graphic novels aimed at young adult readers.

DC Zoom

I’ve written before about DC Zoom, DC’s new line of graphic novels aimed at elementary-to-middle school readers.

Young Animal

An imprint started in 2016, Young Animal features a rebooted, “experimental” take on some obscure DC characters, including the Doom Patrol and Cave Carson.

DC’s all-ages licensed property comics

They don’t seem to have a name or official label/category, though the old “Johnny DC” label was used for them years ago. Basically, “Scooby-Doo, Where Are You?,” “Scooby-Doo Team-Up,” “Teen Titans Go,” and “Looney Tunes” makes up these books. They’re DC’s token monthly single-issue comic offerings actually for kids.

That said, Scooby’s popularity is such that he makes up half this unnamed category. “Team-Up” also has seen sales spikes, mostly thanks to appearances by Harley Quinn. And again, it’s a bit odd that the cowardly Great Dane has more monthly comics published than A-list superheroes (and movie/TV stars) like Wonder Woman, the Flash, and Aquaman.

Leave a Reply

Your email address will not be published. Required fields are marked *