Marvel dominates October 2015 comic sales

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October’s comic shop sales figures are in, and thanks to the current Marvel soft reboot (with a pile of new #1 issues), Marvel completely dominated the top 10 this month, as well as the direct market as a whole. The top-selling comic this month was “Invicible Iron Man” #1. Others that did well: “Spider-Gwen,” “Guardians of the Galaxy,” and the usual “Star Wars” books, including one for Chewbacca.

The top 10 sales figures are below; sales information from Comichron.

 RankTitleIssuePricePublisherEstimated sales
1Invincible Iron Man1$3.99Marvel279,514
2Amazing Spider-Man1$5.99Marvel245,873
4Secret Wars6$3.99Marvel192,244
5Doctor Strange1$4.99Marvel145,456
6Star Wars10$3.99Marvel134,613
8Star Wars: Shattered Empire2$3.99Marvel119,508
9Guardians of Galaxy1$3.99Marvel118,342
10Amazing Spider-Man2$3.99Marvel111,322

DC’s highest selling comic came in at #11, “Batman” #45. “Jughead” #1 also did fairly well,, with the relaunch of that long-running Archie title coming in at #71.

The top selling trade paperbacks are listed below; information also from Comichron.

 RankTitlePricePublisherEstimated sales
1Star Wars Vol. 1 Skywalker Strikes$19.99Marvel21,826
2Star Wars Darth Vader Vol. 1 Vader$19.99Marvel10,143
3Bitch Planet Vol. 1 Extraordinary Machine$9.99Image9,979
4Deathstroke Book and Mask Set$29.99DC7,556
5Marvel Super Hero Contest of Champions Vol. 1$7.99Marvel7,514
6Walking Dead Compendium Vol. 3$59.99Image6,666
7Saga Vol. 5$14.99Image6,557
8Outcast By Kirkman & Azaceta Vol. 2$14.99Image6,332
9Lumberjanes Vol. 2$14.99Boom5,882
10Injection Vol. 1$9.99Image5,160

While Marvel took the top two trade paperback slots, non-Big Two companies also did well, including popular titles such as “Lumberjanes” and “The Walking Dead.”

The top five comics publishers (by unit share and dollar share respectively):

  1. Marvel (48.26%/43.65%)
  2. DC Comics (22.92%/21.85%)
  3. Image (9.27%/9.17%)
  4. IDW (4.96%/6.16%)
  5. Dark Horse (3.10%/4.04%)

Comic sales are up (by unit/dollar share) 16.59%/11.91% over September. Compared to October 2014, they’re down 12.47%/9.55%. However, October 2014 had an extra week’s worth of books.

This is the first time Marvel’s taken all top 10 selling slots since January 2005, and their highest for the top 300 selling books ever. It’s also a low point for DC’s sales, in turn. DC’s already had a rough time this year, and I doubt they’re pleased with Marvel’s sort-of-a-reboot doing this well. Of course, I assume in the short term, DC will rely even more on Batman and/or the attention for the upcoming “Batman V Superman” movie in March. Expect Marvel’s numbers to sink back to normalcy for November’s sales.

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