The “Jem” movie is one of the year’s biggest flops

This weekend’s box office figures are in, and the “Jem and the Holograms” movie did worse than even initially low expectations projected.

The live-action film based on the popular 80s cartoon opened this weekend with a total of $1.3 million. It’s the fourth worst opening ever for a film opening in more than 2,000 theaters, and the worst ever for a film opening in more than 2,400 theaters. The film’s producer specializes in films that’re low budget (“Jem” cost $5 million to produce),  so I suppose there’s the possibility of the film making some money in the end, especially from overseas. Of course, that cynically assumes non-North American viewers will watch anything/”don’t know better.”

Forbes pointed out in an article that the current nostalgia-reboot-craze is heavily based on male-centric properties that get plenty of reboot changes/large budgets, while female-centric properties get ignored, no reboot chances, and/or low budgets. Of course, there’s also the nature of this film missing the point of its parent TV show by a country mile, even if it wasn’t saddled by a low budget.

The film’s earned a 20% Rotten Tomatoes rating, though that’s higher than several of the other films it was up against, the similarly low budgeted “Paranormal Activity: The Ghost Dimension” (13%), along with “Rock the Kasbah” (8%) and “The Last Witch Hunter” (14%). “Kasbah” made a similar amount of money, but since it had triple the budget of “Jem” (a whopping $15 million), it’s in an even worse shape.

On the bright side, the “Jem” comic book has gotten rave reviews, and has been collected into a trade paperback. If you want a modernized, decent portrayal of the Holograms, save your movie ticket money and buy the comic instead.

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